On Page Optimization:

On Page Optimization:

 

*  Title optimization : A “title tag” represents the actual title of a web page in your source code. The tag itself is also used by search engines when displaying search results 

* Meta description : A meta description tag is a snippet of HTML code in a web page header that summarizes the content that is on the web page. The meta description is usually placed after the title tag and before the meta keywords tag. When optimizing a web page for search engines (SEO), it is considered a best practice to use meta description tags.

*  Image optimization (image size, proper image names, use of ALT tag)

*  Optimized internal links

*  Text Formatting (use of h1,h2,bold etc)

*  Top quality fresh content (This is always the most important SEO factor)

*  External links (no broken links or links to ‘bad’ sites)

Off-page optimization

Off-page optimization

Off-Page optimization is the technique to improve the search engine rankings for our keywords. It is used to build back links. Off-page optimization is done offsite and usually it is not visible on our website. It is a long term process and it must be done regularly. Continuous building of back links improves our website’s results. Some of the Off page techniques are shown below :-

- Directory Submission : 
Directory submission in SEO is a method to submit your website  into web directories. It involves steps of adding website URL with site details into most appropriate category.

- Comments Posting : 
Comments posting is a one of  way to generate traffic on your website. Some sites also allow do follow comments that can provide your site some good quality backlinks. It will promote your site through off page medium.

- Classified Submission : 
You should also post classified ads on various classified websites for extra dose of off page SEO.

- Social Bookmarking : 
It is the practice of saving bookmarks to a public Web site and “tagging” them with keywords for later and it can use anywhere. 

- Fourm posting :

Forum posting is similar as comments posting but on a forum to generate traffic.

- Article Submission

- Press release Submission

- RSS Submission

 

What are the main two types of SEO?

Two of SEO:

1.  On-page optimization

2.  Off-page optimization

What is SEO ?

SEO: Search engine Optimization is a technique which helps the website to find in search engines . It is the process of affecting the visibility of a website in search engine's natural or un-paid(organic) search result.